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Caldeira Is Doubling Up In Frankfurt With Booths In Two Halls
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Caldeira Is Doubling Up In Frankfurt With Booths In Two Halls

Liverpool, England – For the first time since the Covid pandemic, pillow and cushions manufacturer Caldeira will show from two stands at the Heimtextil international home textiles fair.

The company will be show products manufactured in its UK factory in Hall 12.0 Stand D71, and products made at its wholly owned Caldeira China factory, Zhejiang Hao Sheng Textiles, in Hall 6.0 Stand D30.

Both locations will show the company’s latest collections of cushions, decorative pillows and home accessories for volume retailers around the world. Caldeira CEO Tony Caldeira believes the time is right time to re-engage globally.

“With recent global inflation, labor shortages, shipping issues and peaks and troughs in consumer demand, it has never been more important for retail[1]ers to give themselves global options to ensure their best chance of success,” he said.

In the UK, labor costs have risen by a cumulative 30% during the last three years, he noted. In the company’s Chinese factory, labor costs have only risen 5% during the same period, making Caldeira’s Chinese products even more competitive.

“There is so much excess capacity in China at present. This gives vendors there little pricing power, so it has become a buyers’ market once again,” he said.

At both stands the company will share information about the sustainable improvements it has made in the last few years.

“Caldeira has invested heavily in solar energy and now generates more electricity than it uses,” said Rachel Griffiths, commercial manager. “When this is added to our 100% recycled fiber fillings, our 100% recycled packaging materials, and many other sustainable initiatives, we are proud to be a leading company in manufacturing sustainable home textiles.”

At Heimtextil, the China stand is presenting better and best “core” pillows where Caldeira’s fabric vendors either hold stocks or can make-to-order with a low minimum order quantity. These products are suited fast-turning programs at great prices, with shorter lead times and lower minimums.

The Caldeira UK stand is displaying the newest collections of its popular European cut-velvet, tapes[1]try, outdoor and holiday pillows, which are aimed at mid-market and high-end retailers around the world.

“The last few years has taught Caldeira USA that a mix of European quality, Chinese value and American service is the most dynamic combination possible for pillow vendors in the world of home textiles today,” said Caldeira.


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