Anta Group: Single focus, multi-brand, global
On March 19, Anta Sports, a domestic Hong Kong-listed company, released its annual results for the year ended December 31, 2024, with group revenue of 70.826 billion yuan, up 13.6% year-on-year. Among them, the Anta brand was 33.522 billion yuan, an increase of 10.6%; FILA brand was 26.626 billion yuan, an increase of 6.1%; All other brands were 10.678 billion yuan, an increase of 53.7% year-on-year.
In terms of stores, the number of offline stores exceeds 12,000, and the number of stores outside China exceeds 240.
Li Ning Co., LTD. : Single brand, multi-category, multi-channel
On March 27, Li Ning Co., Ltd. released the announcement of 2024 annual performance, revenue increased by 3.9% to 28.676 billion yuan; Gross margin improved by one percentage point year-on-year to 49.4%.
In terms of stores, as of December 31, 2024, the number of Li-Ning points of sale (excluding Li-Ning YOUNG) in China totaled 6,117, a net decrease of 164 from the end of the previous quarter and a net decrease of 123 year-to-date. Of the net decrease of 123 sales points, the retail business had a net decrease of 201 and the wholesale business had a net increase of 78. In addition, the number of Li-Ning YOUNG points of sale totaled 1,468, a net increase of 9 from the end of the previous quarter and a net increase of 40 so far this year.
Xtep International Holdings Limited: Focus on mass sports and professional sports
On March 18, XTEP International Holdings Co., Ltd. released the announcement of 2024 annual results, with revenue increasing by 6.5% year-on-year to 13.577 billion yuan, of which XTEP main brand revenue increased by 3.2% year-on-year to 12.326 billion yuan, and professional sports segment revenue increased by 57.2% year-on-year to 1.251 billion yuan.
361 Degrees International Co., LTD. : professional, young, international
On March 12, 361 Degrees International Co., Ltd. released the announcement of 2024 annual results, revenue increased by 19.6% to 10.07 billion yuan, of which the revenue of 361 Degrees children's business increased by 19.5% to 2.34 billion yuan, and the revenue of e-commerce business increased by 12.2% to 2.61 billion yuan. Profit attributable to equity holders increased 19.5% year on year to 1.15 billion yuan.
Pou Sheng International (Holdings) Limited: sportswear retailer and distributor
On March 11, Baosheng International (Holdings) Co., Ltd. released the 2024 annual results announcement, with revenue falling 8% year-on-year to 18.454 billion yuan.
As at 31 December 2024, there were 3,448 directly operated stores in the Greater China region.
The major brands in the domestic sports shoe market showed different development trends in 2024. Anta has achieved significant growth through its multi-brand strategy, especially strong performance in non-core brands. Although Li Ning's revenue growth is relatively modest, its efforts to optimize sales channels deserve praise. Specializing in the field of mass sports and professional sports, XTEP has achieved steady growth. 361 Degrees has expanded rapidly by strengthening its children's business and e-commerce channels. Pou Sheng International, despite the pressure of declining revenue, has been successful in improving profit margins. Overall, brands are trying to adapt to changes in the market, with different strategies to enhance competitiveness and meet the increasingly diverse needs of consumers.
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