5 EOFY Sale Ideas for Small Businesses

EOFY always gets the most attention in Australia. This is the perfect time to stock up on needed products or services, clear out remaining inventory, and get ready for the new fiscal year.

This is also an excellent time to increase sales and brand awareness. You can run advertising campaigns, promotions or buy custom branded promotional banners or prints for your products.

Here are five tips to help you boost your sales numbers this year:

1. Highlight new products

Guess what customers love to discover the most – a new product or service that can help them! Run promotions through email campaigns to existing customers to promote your latest product range and offer them trial offers. The same goes for if you have an online store – you need to put brand new items at the top of your page or at the top of your social media posts!

2. Quick Action Promotional Strategy

End of fiscal year promotions should have an expiration date to ensure your customers don’t wait. This message needs to be included in your promotional strategy and it needs to create a sense of urgency.

3. Receive free offers/gifts with purchase

What's more fun than winning a lottery? That’s right, it’s free stuff! So sweeten the deal with a freebie and let your customers redeem a free, low-priced item or service when they buy from you.

4. Launched the “Everyone is a Winner” campaign

Customers are excited for the chance to win big, but what makes them more excited? Even if they're not the big winner, it makes them more excited if they're guaranteed to get something! This gives them a little incentive to come a few more times by purchasing more items.

5. Cash Back Loyalty Program

Promotions are great, but what can you do to increase sales for your small business in the long term? The answer: start a loyalty program. This is the perfect strategy to keep shoppers coming back and spending more in your store.

5 EOFY Sale Ideas for Small Businesses

5 EOFY Sale Ideas for Small Businesses

1. Highlight new products

2. Quick Action Promotional Strategy

3. Receive free offers/gifts with purchase

4. Launched the “Everyone is a Winner” campaign

5. Cash Back Loyalty Program

Leave a comment

Cart

Select options