Robots walk "catwalk" into the show, AI software can make intelligent plates, DeepSeek becomes the designer's "personal assistant"... When technology meets fashion, sparks are constantly colliding.
Fashion is the pursuit of beauty, and the clothing industry is the "beauty economy". In the process of discovering and creating beauty in the industry, AI is playing an increasingly important role.
Recently held 2025 China Clothing Forum and various fashion activities, artificial intelligence has become a hot keyword in the industry. According to data, it is expected that by 2028, the global AI fashion market will reach 4.95 billion US dollars. New technologies are unlocking new ways to play the "beauty economy."
New experience, a two-way journey with technology
Select the pictures of the clothes and models and click on the screen to generate a video of the fashion show. At the forum, Xia Guoxin, chairman of the domestic women's clothing brand Golith, demonstrated the application of AI in fashion presentation.
Different from sharing popular trends and brand information in the past, the entrepreneur who has been deeply engaged in the industry for decades frequently talked about software tools such as AI designers and Keling in his speech. "The changes AI will bring to clothing and fashion design are beyond imagination!" Xia Guoxin sighed.
Technological change is rapid, and new technology always brings new experiences.
At the Xintiandi show in Shanghai, March 26. The humanoid robot takes the "catwalk" with its own momentum. Recently, a number of brand launch shows, robots or on the runway, or creative display, to add a strong technological flavor to the fashion release.
Not only the show, in many aspects of the fashion industry, there is a two-way rush of technology and brands
Create with AI. One young designer said that among the many inspirations given by DeepSeek, he was inspired by mechanical elements and used the design scheme of gear rotation to show a futuristic style.
Making plates with AI. The person in charge of AI clothing design software "Painting clothes" told reporters that enterprises try to use artificial intelligence to enable plate making, by scanning designer drawings and adjusting parameters, the system can convert "flat drawings" into "three-dimensional manufacturing".
AI virtual fitting. On Taobao and other e-commerce platforms, enter the product page, click the fitting button, you can "try on" online to understand the cut and effect of the clothing. The cooperation between AI fitting technology and e-commerce has become a current trend.
"Ai is fully integrated into every aspect of the garment industry, bringing new experiences to creation, production and consumption." Sun Ruizhe, president of the China Textile Industry Federation, said that in the industry's new and old kinetic energy transformation period, the development model transformation period, and the consumer demand transformation period, it is necessary to use good technology to empower products, service users and build advantages through artificial intelligence.
New model, the pursuit of industrial chain intelligent collaboration
For the garment industry, artificial intelligence brings not only cool experience, but also the reshaping of production processes and the change of industrial logic.
At the forum, Hu Dongmei, general manager of Dayang Group Co., LTD., a domestic suit manufacturing enterprise, shared the AI practice from the production line
Through artificial intelligence and other technologies, Dayang's industrial Internet platform connects 1,600 stores and 2,300 flour suppliers, intelligent import of volume data, material inventory and other resources, and a custom suit from the order to the production of only a few working days. "We are going from foundries to 'private tailors'." Hu Dongmei sighed.
Because of the blessing of AI, more Internet platforms, channel providers, and suppliers have built new connections, and the concept of "smart link" is popular in the industry.
"We are exploring ways to solve problems in production, sales and service with 'general large model + professional model'." Liu Chen, founder of Style3D, said that after the completion of the design process, manufacturers can introduce plate making models to generate plates, and flour manufacturers can call fabric models for material design matching. With AI as the "silk thread", it is connecting every link of the industry.
"The 'large model + vertical small model' model enhances the machine's understanding of the industry, and does not need to rely on ultra-large scale computing power." CAI Hengjin, a professor at the School of Computer Science at Wuhan University, believes that the exploration of lower-cost deployment of AI is accelerating the intelligent upgrading of the industry.
The Ministry of Industry and Information Technology has made it clear that it will accelerate the integration of artificial intelligence in the consumer goods industry.
"This convergence application boils down to forging supply chains with 'efficiency' as the core." Sun Ruizhe said that the industry should adapt to the reality of shorter fashion cycles and faster product iterations, structure the supply chain on new infrastructure such as AI, create a smart and flexible industry-wide system, and release the amplification, superposition and multiplication of digital technology.
New ideas, technology and fashion are closely integrated
Industry insiders believe that AI has not only brought new tools, but also prompted the industry to rethink the nature of creativity, and the combination of technology and beauty is giving the industry more new ideas.
Promote the better integration of culture and industry
Not long ago, silk brand Wenli released the "AI flower interactive agent", with the help of AI algorithms, "Spring and Jingming" organically integrated into the design draft. The person in charge of the enterprise said that through AI technology, designers can read the laws of beauty from massive pattern data, which greatly enrichis the supply of creativity.
Reports are expected that in 2025, China's national fashion clothing market will reach 250 billion yuan. With the blessing of digital technology, Chinese culture and Chinese design have accelerated the empowerment of Chinese fashion.
"New technology gives us more ways to express traditional culture, Eastern philosophy and make it commercially valuable." In the view of Ye Shouzeng, founder of the clothing brand Zhihe, artificial intelligence liberates designers from repetitive labor and focuses more on creating value. Zhihe is trying to strengthen cooperation with the global fashion industry through digital technology to deepen the emotional connection with users.
Let the concept of green and environmental protection go deeper
At the forum, many entrepreneurs talked about the upgrading of smart factories. Through artificial intelligence, large model and other technologies to promote the construction of low-carbon, transparent and sustainable supply chain, to provide a path for the sustainable development of the industry.
Sun Ruihe said that by 2026, the sustainable clothing market share is expected to grow to 6.1%. The China Textile Industry Federation encourages enterprises to deepen the intelligent application of product research and development and design and production and manufacturing process, expand green consumption scenarios, and achieve the growth of gold content while the carbon content decreases.
"Technology and fashion are not separate beings, but organic wholes." Sun Ruizhe said that it is necessary to give full play to the driving force of innovation, cultural leadership, and responsibility guidance, and redefine the value creation model of the industry at a higher level.
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