Benefiting from the new heat of the snow and ice economy brought by the Asian Winter Games, the sales of ski suits, down jackets, ski gloves and other equipment ushered in a wave of new growth in this winter. Whether it is a ski rental or direct purchase of consumers have increased significantly, and increasingly mature domestic ski wear is becoming a new choice for ski enthusiasts, some domestic brands began to go to the international stage.
"Better than cotton pants to wear, cheaper than down jacket", today, the popularity of ski wear is no longer limited to the ski resort, but to daily life. From the snow fields to the streets, ski wear is transforming from functional clothing to a trend item that combines function and fashion.
A shop assistant introduces new ski suits to customers at a clothing store in Urumqi, Xinjiang Uygur autonomous region. The best-selling brand of ski wear in the store comes from a local Xinjiang enterprise located in Habahe County, Altay Prefecture. Benefiting from the local boom in ice sports and snow tourism, Li Yumei, the company's head, and her staff have been busy catching up on orders since last winter.
Li Yumei said that the ski clothing produced by the company uses the camel hair in the Altai Alpine region, processed into extra grade camel hair through multi-channel technology, as an internal filling material, which can effectively resist the low temperature of minus 30 to 40 degrees Celsius.
In the international market, the use of camel wool filled ski wear is not common. But Li Yumei believes that this is the core competitiveness of the enterprise.
Li Yumei: The future space is to have rare materials and products with competitive advantages. This is our very good quality livestock product resources in Xinjiang, we must be endowed with resources, innovative development, and cater to the current ice and snow market, which is the future of the enterprise. I'm very confident.
Another material that makes ski suits lighter and warmer is graphene. As a new nanomaterial with ultra-high strength and ultra-high thermal conductivity, graphene is applied to clothing fabrics and fillings through a special process, and the semiconductor heating component of nano-ceramics can enable the ski suit to achieve self-heating and temperature locking function.
At a ski suit production base in Anshan, Liaoning province, Wang Tongfei, head of the company, said that their ski suits have been "equipped" with graphene and nano-ceramic chips.
At the Canton Fair held in October 2024, this ski suit was favored by foreign investors. Wang Tongfei said that through the e-commerce platform, the product is now sold in northern Europe and North America.
Wang Tongfei: As the domestic snow and ice heat continues to heat up, professional ski clubs, as well as some professional ski organizations, have also produced order-type cooperation with us. In recent years, we have continued to innovate and develop new technologies, new materials and new designs. At present, our (products) radiation more than 20 countries and regions, a year sales of about five hundred thousand to six hundred thousand pieces.
Data show that the consumption of all kinds of ice and snow sports in China has exceeded 150 billion yuan, including ski wear, ski gloves and other functional clothing including winter sports equipment has become one of the main consumption items for people to participate in ice and snow sports, and the market potential is huge. According to the data of the Tmall platform ski wear sales list, more than half of the top 10 seats are occupied by domestic brands, and domestic brands have become the "main force" of the ski wear market.
Compared with some international high-end brands, domestic ski wear has more advantages in price, and is not inferior in quality and function. Domestic ski wear brands are also expanding in sales channels, in addition to traditional offline stores, but also actively use the e-commerce platform for sales, convenient for consumers to buy, which makes more consumers can enjoy high-quality ski equipment at a lower cost.
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