In the e-commerce industry, promotional activities are an essential strategy for every merchant. Mexico’s 2024 Super Mid-Year Sale Hot Sale will be held from May 15th to 23rd!
Hot Sale was born in 2014. After 10 years of development, Hot Sale's turnover has experienced a 75-fold increase, becoming one of the largest online sales events in Mexico and spreading to Argentina, Colombia and other countries.
This event will involve more than 700 brands from all over the world, offering discounts on more than 12,000 categories and services. According to the official website, this year’s Hot Sale attracted Temu, SHEIN, Walmart, eBay, Amazon, Meikeduo, Samsung, H&M, Adidas, Nike and many other brands to participate.
Year-on-year in 2023, according to the Mexican Online Sales Association, more than 685 companies participated in the Hot Sale in 2023, with total sales reaching 29.9 billion pesos, an increase of 29% from 2022.
Google Mexico released the report Hot Sale: Customer Survey after surveying 1,000 people in Mexico in March 2023. The report shows that during the Hot Sale, the most in-demand categories were electronics, appliances and technology, accounting for 74%, followed by clothing, footwear and accessories, accounting for 53%, and beauty and personal care, accounting for 35%.
The report survey also shows that consumers’ attitudes towards Hot Sale have returned to rationality, and the pursuit of cost-effectiveness plays an important role. “Bargainers” (39%) and “Planners” (39%) are the main buyers of Hot Sale. In addition, 80 % of respondents plan their purchases more and conduct more research before purchasing.