The 137th China Import and Export Fair (hereinafter referred to as "Canton Fair") is currently being held in Guangzhou. The "new products" and "trendy items" of Chinese home textiles are particularly eye-catching, attracting many overseas buyers to come and negotiate orders.
As a traditional pillar industry in China, the textile industry saw China's textile and garment exports exceed 300 billion US dollars again in 2024, maintaining the world's top position for 30 consecutive years. Data released by the China National Textile and Apparel Council shows that in the first quarter of 2025, China's cumulative textile and apparel exports reached 66.28 billion US dollars, among which textile exports were 33.27 billion US dollars, increasing by 4% year-on-year.
With the increasingly obvious trends of consumption upgrade and aesthetic diversification, more and more Chinese textile enterprises are targeting the mid-to-high-end market, showcasing the charm of Chinese textiles with new fabrics and new processes of high technological content, and are favored by many consumers around the world.
This bed sheet feels so comfortable. What material is it made of? French purchaser Fonataine was at the booth of Zibo Dayanfang Silk Group Co., LTD. (hereinafter referred to as "Dayanfang"), touching the bed sheets and asking the staff about the product details.
As a brand enterprise of wide-width silk home textile fabrics in China, Dayanfang has formed a complete industrial chain, and its products are sold well in many countries such as the United States, Japan and Australia.
This silk fungus grass fabric has attracted the most attention from buyers at this Canton Fair. It is environmentally friendly and has strong antibacterial properties, making it suitable for use in baby and children's products as well as home textiles. The number of overseas buyers at this year's Canton Fair has increased year-on-year, especially with a large number of buyers from the Middle East. Huang Qianru, the sales manager of the dyeing workshop, told China News Service in an interview that the company's products have won recognition in the international market with their high technology, high cost performance and fashionable design. In the first quarter of 2025, the overseas sales of Da Dyeing Workshop's products reached 50 million yuan.
This is a bamboo and linen bed set, which combines beauty and comfort. Du Xiaoying, the deputy general manager of Shandong Yuanziran Home Products Co., LTD. (hereinafter referred to as "Yuanziran Home"), said that the company mainly researches and produces environmentally friendly home products. In recent years, it has implemented a market diversification strategy and actively expanded markets in countries along the "Belt and Road Initiative". In the first quarter of 2025, its overseas sales increased by approximately 30% year-on-year.
The Canton Fair is an important platform for us to expand our customer base. Every year, over 70% of our overseas orders come from the Canton Fair. Du Xiaoying said, "Through the Canton Fair, we have successively expanded the markets of countries such as Kuwait, Morocco and Egypt." In recent days, quite a few new customers have also come to negotiate and inquire about prices.
Established in 1979, Zhejiang Textile Import & Export Group Co., LTD. (hereinafter referred to as "Zhejiang Textile") is one of the major professional textile import and export companies in China, and its products are exported to Europe, Africa, Southeast Asia, the Middle East and other regions.
At this session of the Canton Fair, we brought cotton yarns and fabrics produced by non-aqueous medium dyeing and printing technology, which solved the problems of low utilization rate and environmental pollution existing in traditional reactive dye dyeing processes. Shi Wenlei, the chairman of Zhejiang Textile, introduced that since the third phase of the Canton Fair was launched, many buyers from various countries and regions have come to negotiate orders and have made appointments to visit the factory in person.
By integrating new technologies and environmental protection concepts into our products, we achieve a differentiated competitive advantage, increase the added value of our products, and thereby enhance the competitiveness of our products in the global market. In Shi Wenlei's view, global textile enterprises are transforming towards green and low-carbon development. Green energy, green materials and green technologies will become the "important magic weapons" for Chinese textile enterprises to export overseas.
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