DeepSeek with fire AI consumer market, after the Spring Festival this year, the toy market is quietly set off a wave of intelligence, AI toys continue to emerge. Compared with traditional toys, the sales of AI toys on major e-commerce platforms are hot.
In Shenzhen, Guangdong Province, the staff of a technology company are live selling AI toys, and the person in charge of the company told reporters that with the help of online sales channels, the sales of AI toys produced by them have achieved rapid growth this year.
Gao Feng, head of a Shenzhen innovative Technology Co., LTD. : In our day, AI toys almost completed the transaction amount of 520,000 yuan live. Since January of this year, sales have doubled compared with December of last year.
AI toys not only have an extremely hot sales momentum online, but offline toy showrooms have also ushered in new sales opportunities. In a toy exhibition hall in Shantou, Guangdong province, the reporter met Shu Da, a buyer from overseas, who told reporters that they are looking for toys with AI functions.
Overseas buyer Shuda: I think now the world is turning to artificial intelligence, and the AI toy market in China will be better next year.
The continuous growth of market demand makes China's AI toys continue to maintain a rapid development trend. Data from an e-commerce platform show that the AI early education toy market has shown explosive growth. Innovative research and development for children aged 3 to 6, AI technology in January this year led to a six-fold increase in product sales from the previous month. Another e-commerce platform data show that on the supply side, there are more than 100 merchants actively layout related products, and it is expected that a large number of diversified goods will emerge from May to June this year for consumers to choose.
Chen Liang, Executive Vice President of Chenghai Toy Association, Shantou City, Guangdong: This outlet should be this year, or the next two years will continue to expand, especially the emergence of technology, algorithms, models, including DeepSeek more and more mature, to help the expansion of the entire toy industry.
Relevant data show that the market size of AI toys in 2024 has reached 18.1 billion US dollars, and it is expected that by 2033, the global market size in this field will grow to 60 billion US dollars, of which the Asian market dominates.
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