H&M has announced that it will stop using raw down by the end of 2025

Animal rights activism has turned to down, with H&M planning to stop using it by the end of 2025, and having convinced major brands and designers to stop using fur and leather, animal rights activists have set their sights on convincing more brands to ditch down feathers. Stockholm-based global retailer H&M has vowed to stop sourcing raw down for its brand.



An H&M spokesperson said: "We can confirm that we aim to use only down and feathers from post-consumer recycling by the end of 2025. This is in line with our long-standing desire to shift to recycled and sustainably sourced materials in all the materials we use." H&M also stressed that about 90% of down and feathers in its products are currently recycled from old items.

H&M, like many other clothing companies and home improvement brands, uses down feathers to make down jackets, pillows and other items. The down jacket has been in fashion for a long time, and this category has become a must-have item in the fall and winter wardrobe.



H&M's decision came after urging from People for the Ethical Treatment of Animals (PETA), an appeal from Oscar-winning actor Joaquin Phoenix, and demonstrations outside H&M stores, among other things.



In 2021, PETA partnered with H&M to launch "Co-exist Story," a vegan collection endorsed by PETA. For the collection, H&M made clothes using wildflowers instead of down.



Although down is under attack and boycotts, the down jacket Market in the United States was $178.76 billion last year and is expected to grow at a compound annual growth rate of 12.2 percent from this year to 2030, according to Maximize Market Research. Sales are expected to reach nearly $400.66 billion.