Hot Sale, Mexico's mid-year super sale, is slated to run from May 15 to 23 and will feature more than 700 brands from around the world, offering deals and discounts on more than 12,000 categories and services.
Hot Sale was born in 2014, when the Mexican Association of Online Sales (AMVO) created this commercial event with the aim of providing various benefits and opportunities for digital consumers and, in turn, promoting e-commerce. After 10 years, Hot Sale has experienced a 75-fold increase in turnover, becoming one of the largest online sales events in Mexico and spreading to countries such as Argentina and Colombia.
According to the Mexican Association of Online Sales, more than 685 companies participated in Hot Sale in 2023, with total sales of 29.9 billion pesos, a 29% increase from 2022. In order to cater to the big promotion event in Mexico, Readortex has also launched promotional products: folding chair covers, table covers, and banquet chair covers.
