As a popular IP under Pop Mart, Labubu has become extremely popular. With its unique image, it has quickly caused a stir in the trendy toy market. Not only have its blind boxes seen a premium of over 20 times in the second-hand market, but its baby clothing market has also witnessed explosive growth, prompting traditional clothing business owners to switch tracks one after another.
The premium of blind boxes is astonishing, and the second-hand market is crazy
The sudden popularity of LABUBU is most directly reflected in the astonishing premium of its blind boxes in the second-hand market. The "Heartbeat Macaron" series blind boxes, originally priced at 99 yuan, have seen their prices soar on second-hand platforms, generally reaching around 200 yuan. Among them, the hidden styles have even seen their prices soar, with a marked price of nearly 1,000 yuan, a premium that is astonishing. Some styles originally priced at 499 yuan or 599 yuan have seen their prices soar to 7,000 to 8,000 yuan after being resold. The Vans collaboration model has been like a rocket, soaring from 599 yuan to 12,000 yuan, with a premium of over 20 times. This astonishing price increase has made LABUBU blind boxes a highly sought-after item in the eyes of many collectors.
The children's clothing market is on the rise, with a wide variety of styles that are eye-catching
This scarcity and collection value have directly driven the demand for personalized decoration of dolls. On various e-commerce platforms, LABUBU doll clothes are dazzling and diverse in style. It covers various styles ranging from sweet and cute to cool and fashionable, from fresh and natural to luxurious court style, meeting the personalized needs of different consumers. The crocheted baby clothes of Tang Tang, the main store of Xiaohong Bookstore, are priced at 58 to 78 yuan. They sell 300 orders per month, with nearly half of the orders being from overseas. Even more magically, a Labubu accessory pair of glasses that costs only a few cents can be sold for 10 yuan, with a profit margin as high as 500%. This reflects the high profit margins and rapid iteration capabilities of trendy toys and accessories, far exceeding those of the traditional clothing industry.
Yiwu merchants are celebrating, revealing the secret to wealth
Yiwu, the city known as the "World Capital of Small Commodities", has played a crucial role in the explosive growth of the LABUBU baby clothing market. In Yiwu International Trade City, many merchants have seized this wave of enthusiasm and fully devoted themselves to the production and sales of LABUBU baby clothes. Female boss Gu Huijie is a typical representative among them. Her LABUBU baby clothes factory is large in scale, with about six to seven hundred workers. These workers work overtime every day and operate at full capacity to produce Labubu baby clothes, with a daily output of 20,000 to 30,000 sets.
Even so, the supply still fails to meet the demand. The warehouse is often empty, but orders keep pouring in like a tide. From dawn till two o 'clock in the morning, her phone keeps ringing. Busyness has become the main theme of her life. With a precise grasp of the demands of LABUBU's fans and acute market insight, she successfully opened three baby clothing stores in Yiwu Trade City within just three months, and her business was booming.
Not only Gu Huijie, but all the merchants in Yiwu Trade City have reaped rich rewards from this LABUBU craze. Zhang Min's store mainly sells LABUBU element handbags, gloves, watches and other peripheral products. These products are also very popular among consumers, with an average daily shipment volume of over a thousand pieces. Especially on weekends, cross-border e-commerce purchasers come in groups to "buy goods", and the scene is very lively. Xia Xia, a child modification expert, focuses on personalized modifications for LABUBU. Her orders have been scheduled until June. Despite the high labor cost of 300 yuan per piece, they are still in short supply.
According to relevant data, in Yiwu, the annual income of high-end baby clothing sellers can reach over one million yuan. A pair of accessory glasses that cost only a few cents can make a profit of over 500% after being resold. Such a generous profit margin fully demonstrates the huge potential of the LABUBU baby clothing market.
Traditional clothing is cooling down, while innovation lights up hope
The traditional clothing industry is facing the impact of e-commerce. Many traditional clothing stores are deserted and struggling in business. Meanwhile, the production cost of clothing keeps rising. Factors such as the increase in raw material prices and labor costs have further compressed the profit margins of traditional clothing enterprises. Under such a situation of internal and external troubles, traditional clothing business owners are in urgent need of finding new business growth points.
The rise of Labubu has revealed the huge potential of the IP economy. It also provides a new path for transformation and development for traditional clothing business owners. Some enterprises can successfully establish a firm foothold in the LABUBU baby clothing market by leveraging their production experience, optimizing designs, cooperating with e-commerce platforms, promoting through social media, or joining hands with trendy toy design teams. Despite numerous challenges, seizing opportunities can still open up new horizons and promote the innovative development of the industry.
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