Driven by the upgrading of consumption, the design, style and fabric of clothing have been deeply integrated with fashion, technology and culture, becoming elements for expressing oneself and connecting with trends. Data shows that the market size of domestic trend clothing represented by new Chinese-style clothing exceeded 220 billion yuan in 2024, and it is expected to reach 250 billion yuan by 2025. From January 1 to April 29, 2025, the transaction volume of domestic trend clothing represented by new Chinese style increased by more than 120% year-on-year.
The collision of tradition and fashion has made the young consumer group fall in love with new Chinese-style clothing
At the recently held Guangdong Fashion Week show, models wore new Chinese-style horse-faced skirts with the pattern of "A Thousand Miles of Rivers and Mountains", transforming the mountains and waters into warp and weft.
Buttonette, stand-up collar, horse face skirt; Song brocade, embroidery, and Xiangyunsha, as the young consumer group increasingly identifies with traditional culture, new Chinese-style clothing that combines traditional craftsmanship with modern design is becoming the daily outfits of the younger generation.
Data shows that the market size of domestic trend clothing represented by new Chinese-style clothing exceeded 220 billion yuan in 2024, and it is expected to reach 250 billion yuan by 2025. The core consumer group of new Chinese-style clothing is aged 25 to 34, and the main price range is between 500 and 2,000 yuan. From January 1 to April 29, 2025, the transaction volume of domestic trend clothing represented by new Chinese style increased by more than 120% year-on-year.
The new urban outdoor style in summer clothing drives the trend of changing seasons
Individuality, diversity, fashion and customization have become the new key words for consumers to choose clothing nowadays. With the upgrading of aesthetics and technological innovation, the clothing industry has shown unprecedented vitality. The latest data from the National Bureau of Statistics shows that in the first quarter of this year, the actual investment completed by China's clothing industry increased by nearly 23% year-on-year, with a growth rate outpacing that of several popular sectors. From fabric to design, from production to consumption, the entire industry is experiencing a new round of acceleration and gear shifting.
Data shows that from January 1 to April 29, 2025, the transaction volume of outdoor clothing and shoes increased by nearly 50% year-on-year. Outdoor sports enthusiasts spend an average of 2,000 to 5,000 yuan on sportswear each year, and those aged 20 to 44 are the main force in sportswear consumption.
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