Paris Olympics is getting closer and closer, at the same time the whole of Paris is also filled with strong Olympic elements, we can also feel the unique understanding of the French for the Olympic Games charm, but also in the visual arts to the bright to the extreme, to purple, blue, green, pink with each other, not only used in the sports venues, many competitions utensils and equipment is also draped in new colors.
The Beauty of Violet
In addition to the exciting competition and the excellence of the athletes, another highlight of the Paris Olympics was its unique visual design, especially the striking purple hue.
Purple Track: At the Stade de France, the track and field track was replaced with purple, an unused color. Purple not only echoes the main visual color scheme of this year's Olympics, but also evokes the romantic lavender that is abundant in France. Constructed by Mondo Sport & Flooring, a renowned Italian sports track manufacturer, the purple track uses renewable and environmentally friendly materials that are resilient and reduce the energy loss of athletes when running, while the new and improved version of the rubber has good grip and resistance, making it easy for wheelchairs to travel in the Paralympics.
Purple decorations and landscaping: places such as competition venues and city streets may be decorated with purple decorations, flags, flowers, etc. to create an atmosphere of romance and joy.
Purple Logos and Signage: Purple elements may also be incorporated into the design of Olympic logos, signage, promotional posters, etc. to emphasize the characteristics and themes of the Olympic Games.
Multi-colored equipment and facilities
At the 2024 Paris Olympics, purple, blue, green, and pink were paired with each other, and not only were they used in the stadiums, but many of the competition tools and equipment also wore the new colors.
The climbing wall was a blue and green color blocking with pink trim, adding a fresh and vibrant look to the whole event.
Fresh and light visual identity
