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A pioneer of new materials
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A pioneer of new materials

Amid the global wave of fossil energy transition and sustainable development, the textile new materials industry has become a key engine driving green transformation, and the pioneers of textile new materials are no longer fighting alone. In the name of nature and with technology as their blade, they have woven a renewable and sustainable global network - this is not only the evolution of materials, but also a global declaration of reconciliation between humanity and nature.

Deeply cultivate new materials to inject green energy

In the highly competitive textile industry, Mr. Wu Mingjin, the chairman of Zhejiang Huixian Textile Technology Co., LTD., with a forward-looking strategic vision, led his team to introduce Sorona, a bio-based material developed by DuPont of the United States, to the Chinese market with the original aspiration of "empowering the ecological future with technology". From the laboratory to industrialization, from market doubts to industry benchmarks, over the years, they have used innovation as the plough and responsibility as the seed to carve out a green and fertile ground in the field of bio-based new materials.

It is understood that Sorona was produced by DuPont of the United States through the fermentation of corn sugar, which efficiently produced the PDO needed for Sorona production, thus revolutionarily injecting a new concept of environmental protection into the chemical fiber field. Sorona, as a bio-based polymer fiber, has 37% of its raw materials coming from natural and renewable resources, thereby reducing the dependence on petroleum resources. Compared with nylon polymers made from petrochemical raw materials, Sorona consumes 30% less energy during its production. Reduce carbon dioxide emissions (i.e., greenhouse gases) by 63%. The carbon emissions of the entire industrial chain have been optimized, which coincides with the sustainable development concept pursued by Mr. Wu Mingjin.

After that, he turned his attention to the new eco-friendly material - Richcel fiber. This eco-friendly and renewable green fiber is made from the refined wood pulp of natural coniferous trees. It features high polymerization degree, high strength, low shrinkage rate, bright color, good drape, and soft and smooth hand feel. It is known in the industry as "plant cashmere" and is a renewable resource. The waste can be naturally degraded, is safe and environmentally friendly, and fully meets the requirements of sustainable development.

Having been deeply involved in the industry for over 30 years, he is both a boss and a fabric designer, as well as a lecturer and a judge. The combination of multiple identities has given him unique insights into the industry, and he is affectionately called "Teacher Wu" by his colleagues in the field. From Sorona to Richcel, from selection to persistence, Mr. Wu has led his team to conduct in-depth research and development, pursuing an innovative path of sustainable development, and constantly exploring and moving forward in the field of new materials.

Altruism is self-interest.

The concept that "a single thread does not make a string, and a single tree does not make a forest" runs through the entire development process. This model of "technology empowerment + ecological sharing". Over the course of more than ten years of cooperation with top sports brands both at home and abroad, it is precisely the embodiment of Mr. Wu's concept of thinking what others think and achieving what others can achieve, which is a manifestation of his altruistic philosophy. He has always prioritized the brand's demands and the designer's needs, leading the team to continuously optimize product performance and creating a variety of high-quality fabrics for the brand, helping it gain an edge in market competition.

This proactive response to the demands of partners is not the end of Mr. Wu's "altruism". In the face of technical requests from competing enterprises, he also shared his experience without reservation, demonstrating through his actions that only by seeking development with an altruistic heart can the industry achieve win-win and prosperity, confirming that "altruism is the deepest moat."

New quality-driven and development planning

Facing the global trend of textile industry chain reconstruction, looking forward to the future, under the leadership of Mr. Wu, the company will take technological innovation as the core driving force, integrate intelligent, green and high-end new industrial forms, and aim to achieve high-quality development through new quality drive.

The future market trend is that products are becoming less valuable, while scenarios endow goods with value, awaken demands and trigger behaviors, meet emotional and personalized needs, enhance user experience, and increase the practicality and market competitiveness of goods. Mr. Wu stated that in product development, more emphasis will be placed on scenario-based design. By creating unique product usage scenarios, a more superior experience will be provided to users. Meanwhile, enterprises will also increase their investment in research and development, establish their own brands, and continuously launch new products with innovation and competitiveness to meet the constantly changing demands of the market.

In the field of new textile materials, with its unique vision, rich experience and altruistic spirit, it leads the company to achieve more brilliant accomplishments on the path of new quality-driven and high-quality development, making greater contributions to the development of the textile industry.

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