As global temperatures rise, professionals face an enduring dilemma: how to maintain polished business formality without sacrificing comfort in sweltering conditions. Addressing this challenge head-on, Chinese menswear leader Seven Wolves has joined forces with Italian luxury fabric pioneer Zegna to develop "CoolEffect" – a game-changing fabric technology set to redefine summer business wear.
The Science of Cool: Next-Generation Fabric Innovation
The newly developed CoolEffect fabric represents a quantum leap in textile engineering, combining:
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Advanced Thermoregulation: Proprietary treatment enables UV reflection, creating a 10°C surface temperature reduction versus conventional wools
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Ultra-Premium Materials: 17-micron Australian Merino wool (200g/m²) ensures breathability without compromising structure
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Smart Durability: Engineered to resist fading, wrinkling, and deformation even with frequent travel and cleaning
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Luxury Aesthetics: Maintains the sophisticated matte finish and drape essential for high-stakes business environments
Strategic Collaboration with Global Impact
This partnership marks the second major alliance between Seven Wolves and Zegna, following last year's successful Trofeo fabric executive collection. The collaboration leverages:
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Zegna's 112-year heritage in luxury wool innovation
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Seven Wolves' 35 years of expertise in Asian business menswear
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Shared commitment to performance-driven formalwear
The technology will debut in Seven Wolves' Spring/Summer 2026 collection, offering professionals unprecedented comfort in classic business colors.
Redefining Business Wear for the Modern Era
Market research reveals a paradigm shift: while 86% of executives still consider formal attire essential, 72% now prioritize comfort and functionality (China Menswear Market Report 2024-25). CoolEffect directly addresses these evolving demands by:
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Eliminating the "sweat stain dilemma" in important meetings
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Reducing dry-cleaning frequency through enhanced durability
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Providing all-day comfort for frequent travelers
Seven Wolves' 35-Year Evolution: From Jacket Specialist to Tech-Infused Innovator
The launch continues Seven Wolves' strategic transformation into a technology-driven menswear leader:
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25 consecutive years as China's #1 jacket brand
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Multiple international awards for smart apparel innovations
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Recent CQC Eco-Certification for sustainable manufacturing
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Six appearances at Milan Fashion Week showcasing East-meets-West design
Industry Impact: This collaboration establishes a new benchmark for functional business attire, proving that cutting-edge textile technology can coexist with uncompromising professionalism. As climate challenges intensify, Seven Wolves and Zegna's solution offers professionals worldwide the ultimate competitive edge: looking impeccable while staying cool under pressure.
The CoolEffect collection will be available for pre-order in Q1 2026, with select pieces showcased at upcoming international fashion exhibitions.
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