Oeko-Tex’s Made in Green Label Hits 10-Year Milestone with Surging Global Adoption
A decade after its launch, Oeko-Tex’s Made in Green label has become a benchmark for sustainable and transparent textile production. Since 2015, the certification has been awarded over 43,000 times to 9,200+ manufacturers across 88 countries, with Germany, Bangladesh, Pakistan, India, and China emerging as top adopters. In 2024 alone, 16,927 labels were issued—a testament to its growing influence in home textiles, apparel, and specialty products like yoga mats and children’s play mats.
Transparency as a Competitive Edge The label consolidates multiple certifications into a single, traceable standard, allowing consumers to scan a unique QR code for details on a product’s manufacturing origins, supply chain stages, and compliance with safety, sustainability, and labor standards. Last year, consumers scanned over 300,000 labels, reflecting rising demand for accountability.
“Brands must stay ahead of consumer expectations and regulations, which now demand full production transparency,” says Jean-Pierre Haug, COO of Testex, an Oeko-Tex institute. “Made in Green delivers that trust.”
Fraud Prevention & Industry Recognition The label’s traceability also combats greenwashing. “It’s a reliable safeguard against fraudulent claims,” notes Consuelo Carbonell of Aitex, a Spanish textile tech institute. Beyond consumer trust, the label has earned endorsements from Amazon’s Climate Pledge Friendly program and the U.S. EPA, reinforcing its credibility.
As sustainability regulations tighten globally, Made in Green’s decade of growth signals a shift toward verifiable eco-conscious production—with no signs of slowing down.
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