The 55th China Home Fair (Guangzhou) will be held in Pazhou, Guangzhou in two phases from March 18-21, March 28-31, 2025. Based on the exhibition positioning of "design leadership, internal and external circulation, and full chain coordination", the fair will focus on the exhibition theme of "Design to new force" and create four highlights of "specialization, refinement, quality and reality".
The flagship exhibition is dedicated
The scale of this fair is 850,000 square meters, there are more than 4,900 exhibitors from 36 countries and regions, a record high, and professional to create three major brand exhibitions of civil furniture exhibition, office commercial exhibition and equipment ingredients exhibition. The first phase of the civil furniture exhibition opened on March 18 with the theme of "navigation", with design and space as the carrier, presenting six new aspects of the new mission of design, new appearance of imports, new software track, new brand face of dining room, new trend of soft decoration and new outdoor ecology, showing green health, digital intelligence, quality of life and other new trends.
The second phase of the Office and Commercial exhibition held from March 28 to 31, with the theme of "sustainable", with the "three high" characteristics of high concentration of big brands, high design content and high sustainable heat, gathered the world's leading office and commercial space solutions and design trends. The equipment ingredients exhibition held in the same period with the theme of "Home new quality productivity engine", to create a lineup upgrade, forward-looking upgrade, deduction upgrade three new upgrades, the industry upstream equipment, ingredients, hardware field of cutting-edge technology and advanced results. Three major brand exhibitions, nine exhibition areas, more than 20 themes, not only coordinated development, intensive efforts, but also in a precise and professional mode of operation. It can be said that China Home Expo (Guangzhou) is not only big, but also specialized.
The design of the whole exhibition is refined
The design lineup of this Expo has been comprehensively upgraded, with the organic combination of design brands, design museums, design special exhibitions, and design activities, to build a rich and full content level in depth. On the one hand, the Civil Furniture exhibition has created a contemporary design exhibition, and more than 60 commercial design brands, more than 20 designer brands, more than 40 overseas design brands, design studios and more than 200 designers have gathered together to carry out in-depth dialogue between Chinese and foreign design, leading Chinese furniture out of the circle. At the same time, the outdoor furniture design hall, the dining room design hall, the office and commercial exhibition to create a design trend hall, the equipment ingredients exhibition to create a design "source" museum, to achieve a high-quality design hall layout of all themes, to guide the industry from the inner roll up to the high-end direction. On the other hand, we have planned twelve special themed design exhibitions with ingenuity, with well-known designers, pioneer curators, senior media professionals and other global linkage, presenting a cross-border design feast that integrates science and technology aesthetics, low-carbon philosophy, national style, and cultural collision. At the same time, upgrade and create the "Huashan Star" design activities, and join hands with authoritative experts in the industry to pay tribute to the benchmark, encourage originality, advocate high-quality production standards, and empower the industry to transform and improve quality. By creating the main stage of international design and the source of innovation inspiration, Jiabo has continuously refined the design leading function of the exhibition. It can be said that China Home Fair (Guangzhou) is not only specialized, but also fine.
Trend leads to quality expansion
This year's Home Expo focuses on "green, intelligent and aged", forward-looking layout of the emerging track, and create a weather vane of industry trends. Grasp the smart hot spots, focus on displaying cutting-edge products such as smart sleep, smart sofa, smart office, and smart steel space, introduce the theme of smart health care devices, and empower home consumption to improve and upgrade with "black technology". Grasp the trend of aging, the first phase of the theme to create an aging exhibition area in the home community, the second phase of the upgrade to create a medical and pension center, and seize the new opportunities of the silver economy and the healing economy. Leading green development. Launched a new "CIFF Charm Road", co-created with participating brands for the first time, breaking the wall to interpret "future space", "low-carbon life", "manufacturing trend" and other forward-looking content; Innovative introduction of bamboo home themes, multi-dimensional exploration of CMF sustainable material application, and thick green development momentum of the industry. Promote the first launch economy, around the "home design", "home circulation", "cross-border e-commerce", "new product release" and other fields, set up four series of special activities, "set up a sound quantity field", "economic and English discussion field", "cross-border hero gathering" and "industry first show", and jointly issued a number of trend research reports, to develop new ideas and inspire new trends for the development of home new quality productivity. It can be said that China Home Fair (Guangzhou) is not only fine, but also quality.
The internal and external circulation is solid
Relying on the rich resources of the Foreign Trade Center Group and the accumulation of the home industry for many years, the fair has achieved full coverage of trade and design channels, domestic and export channels, traditional and emerging channels, helping exhibitors to smooth the full link and enjoy new business opportunities. In terms of the domestic market, we continue to deepen the two major investment IP projects in the exchange circle and the British circle, invite core groups such as distributors, designers, home improvement and public clothing, and strive to explore emerging channels such as e-commerce buyers, schools, hospitals and pension institutions to further tap the domestic sales potential. In terms of the international market, in addition to the peer-to-peer invitation for massive high-value international merchants' data, the global investment promotion IP project - Interbiz Club also launched a new "3M service" system of "IBC Media, IBC Matching, IBC Manager". Through world-class financial media matrix, full-cycle supply and procurement docking and customized business travel services, we reach emerging markets such as the Belt and Road, the Middle East, Southeast Asia and South America, and promote diversified business exchanges and cooperation. From domestic to international, online to offline, from display to interaction, Home Expo gives full play to the unique advantages of internal and external integration, and continues to do a good job of linking resources and brand promotion loudspeakers, bringing exhibitors and visitors a real sense of gain and happiness. It can be said that China Home Fair (Guangzhou) is not only about quality, but also about reality.
China Home Fair (Guangzhou) is not only big, but also specialized, refined, quality, and real, constantly seeking new changes, and the pace of self-transcendence never stops. In the future, we will continue to work together with all parties to discuss, build and share, and jointly promote the high-quality development of China's home industry!
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