In the past few years, with the gradual development of the Middle East market, more and more textile people have focused their business on this densely populated and huge demand market.
But on the other hand, the Middle East is a well-known "powder keg", over the years, frequent geopolitical conflicts, the normal trade has a huge problem. Recently, a similar situation occurred in Iran.
Trump issues' ultimatum 'to Iran
On March 19, local time, the US media disclosed a blockbuster news: Trump in a personal letter to Iran's Supreme Leader Khamenei, set a two-month deadline for Iran to start negotiations on a new nuclear agreement, and threatened that "if diplomacy fails, the United States will take other means."
As early as two weeks ago, on March 6, Trump said that he had sent a letter to Khamenei, and on the 12th, Iran confirmed that it had received the letter. The diplomatic letter, which was described as "strongly worded" by the US side, is ostensibly an "olive branch" to restart the Iranian nuclear negotiations, but it is actually a hidden plot.
From the disclosure of the content, the world can see not only the escalation of the US-Iran game, but also the hegemonic nature of Trump's continuation of the "maximum pressure" strategy - with "negotiation" as the bait and military threat as the stick, trying to force Iran into the impasse of "either submission or destruction". The United States' step by step pressure on Iran also poses a great risk to textile exports.
In 2024, China's exports of textile clothing and shoes, hats and umbrella hair products to Iran, mainly chemical fiber products, the export amount of 4.3 billion yuan, but this is not all, in the export of textiles to Iran, there is a large part of the Dubai and other transit station channels for transactions.
Recently, many textile people who trade with Iran have issued a risk warning, and textile companies doing business with Iran in the near future must pay attention to the relevant risks.
The American textile and garment giant went bankrupt
In fact, in addition to targeted countries such as Iran, even the United States, under the pressure of high inflation, its own market is also at great risk.
The US fashion retailer Forever 21 has filed for Chapter 11 bankruptcy protection in Delaware. The company has estimated liabilities of $1 billion to $10 billion, according to court documents; Estimated assets are $100 million to $500 million.
Forever 21 was once one of the most popular mass fashion brands among young Americans, mainly targeting teenagers. It found success in the early 2000s, and at its peak, it had annual sales of more than $4 billion, hundreds of stores around the world and more than 43,000 employees.
In February 2025, CatalystBrands, the operator of Forever 21, said it planned to close at least 200 stores and was actively seeking buyers for the remaining stores, with approximately 350 stores expected to be liquidated if it failed to find a suitable buyer. A month later, Forever 21 officially announced that it filed for bankruptcy protection, which is only for the U.S. operating company and will not affect international authorized stores.
At least 686 U.S. companies filed for bankruptcy in 2024, up about 8 percent from 2023 and the most since 2010 (828), according to S&P Global Market Intelligence.
At least 30 of the companies that will file for bankruptcy in 2024 will have at least $1 billion in debt at the time of filing, led by traditional offline retailers such as the familiar Tupperware and Avon.
In addition to bankruptcy, customers because of tariff pressure is also a recent situation that many textile people are experiencing, such as Wal-Mart, COSTA and other retail giants take the lead in price pressure, many textile companies can only be forced to abandon these orders.
There are risks every year, but this year is especially high. The external environment is changing, the internal market is serious, and the market since 2025 has indeed made many textile people very uncomfortable. The ocean flows across, showing the true character of heroes, can finally stand out in this high-intensity competition of enterprises, will become the real king of the market.
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