1. Renewable & Better Synthetics
The demand for sustainable synthetic fibers is rising as the industry shifts from fossil-based materials (like polyester) to eco-friendly alternatives. Wood-based fibers (e.g., viscose, bio-glycols) offer a solution—using pulp production waste while maintaining performance. Drop-in solutions (like UPM BioPura) match fossil-based materials in quality, enabling seamless adoption by brands like Vaude.
2. Traceable Production Chains
New EU regulations will require digital product passes, detailing material origins, repair, and recycling info. Unlike mixed-supply chains (e.g., cotton), wood-based materials can be traced from certified forests (via FSC™/PEFC) to final products, ensuring transparency and combating greenwashing.
3. Material Experts in Design Teams
Brands (e.g., Adidas, Ganni, LVMH) are hiring material scientists and integrating chemistry into design education. Designers now must consider recyclability, carbon footprint, and performance, collaborating across disciplines to innovate beyond cotton and fossil-based fabrics.
The future? Renewable materials, full transparency, and science-driven design will redefine fashion.
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