At the 135th Canton Fair, on this stage of miracle creation, the leadership and innovation demonstrated by China's building materials and furniture industry have attracted the attention of global buyers. China's "big home furnishings" are striding towards the world.
"Canton Fair, we are late!"
"Big Home" leads new changes in the market. This is one of the themes of this Canton Fair and one of the industry trends. Over the years, China has encouraged and promoted the upstream and downstream cooperation in the home furnishing industry chain to build a "big home furnishing" ecosystem, and the new results achieved were fully reflected at the Canton Fair.
"We are late for the Canton Fair!" On the first morning of the second phase of the Canton Fair alone, Gold Medal Kitchen Cabinet Home Technology Co., Ltd. received four large home intention orders. Li Zou, the company's executive president and general manager of the overseas business unit Jian said with emotion: "It's a pity that we participated in the Canton Fair late and failed to apply for a brand booth, otherwise we would definitely have better results!"
In 2019, Gold Medal Kitchen Cabinets participated in the Canton Fair for the first time. After 5 years, they participated in the offline exhibition again. Obviously, the continuous emergence of the "super traffic" of the Canton Fair makes this "new face" of the Canton Fair very satisfied.
Coincidentally, good news also came from Oppein Home Furnishing Group Co., Ltd. On the morning of the first day of the second phase, they received inquiries from buyers from Russia, Saudi Arabia, India, Southeast Asia and other countries and regions.
"We received 10 intention orders this morning." She Ruifen, manager of the company's overseas marketing department, happily told reporters that more buyers came to the booth to inquire about "big home furnishings" at this Canton Fair.
"In the past, more than 80% of customers at the Canton Fair came to purchase single-category products, and multi-category buyers who focused on 'big home' accounted for less. But starting from last year, about 50% of customers came to purchase multi-category products, and business The amount has increased a lot. It is expected that the results of this Canton Fair will be better," She Ruifen said.
"China has the best supply chain!"
This Canton Fair is the third time that Pakistani buyer SYEMOHA has participated in the offline exhibition. He plans to purchase "complete sets" of large furniture such as beds and wardrobes. After learning about the supply capabilities and speed of some exhibitors at the exhibition, he was very excited and called "China is the best!"
"Behind the 'Big Home' ecology is the integration of 'chains.'" She Ruifen said that in recent years, the regional layout of China's industrial and supply chains has continued to be optimized, and the division of labor and cooperation between upstream and downstream has been further strengthened. "This gives Chinese companies a certain overseas competitive advantage. , especially in some countries where the supply chain is not yet complete.”
"Behind our stable supply capability is a stronger and more stable supply chain system." Sun Xiang said that a safe, stable and resilient supply chain is the foundation for enterprises to transform towards the "big home" strategy. In addition, as an important window for China's foreign trade, the Canton Fair also provides a stable trade channel for the global supply chain platform.
"The Canton Fair 'links' to the world, which makes us more confident in seizing the opportunities of 'big home' and accelerating internationalization." Sun Xiang said, "We can keep up with the trend time and time again, which is inseparable from more than 20 years of persistence. We have more than 40 exhibition experiences. Here, we meet face to face with global buyers to grasp first-hand information and understand the deepest needs."
"With the help of this international platform, we can inform the world about the latest developments of our companies and strengthen communication with global buyers. These are opportunities that terminal stores do not have." Li Zoujian said that as an international exhibition, the Canton Fair can also provide enterprises with different The latest needs of national customers, "this information will inspire us to further think about our own digital transformation."
