Recently, at the headquarters of the World Intellectual Property Organization (WIPO) in Geneva, Switzerland, a grand exhibition focusing on the achievements of China's copyright industry - "Protecting Innovation, Building the Future Together - Copyright in China" - was grandly opened. At this international event jointly held by the National Copyright Administration, the Permanent Mission of China to Geneva and WIPO, Shangjiukai, as an outstanding representative of Wujiang silk, made a stunning appearance with its exquisite works, showcasing the extraordinary charm of Chinese silk and the rich achievements of copyright protection to the world, and attracting global attention.
This exhibition serves as an important window to tell the story of China's copyright to the world. Among the many eye-catching exhibitions, the copyright protection achievements of Wujiang silk, as one of the main exhibition contents in Suzhou, attracted guests from various countries to stop and appreciate. Among them, the "Black Gold Butterfly Green Gemstone" Song brocade set by Shangjiukai, with its deep and elegant colors, intricate and exquisite butterfly patterns and green gemstone embellishments, fully showcases the luxurious charm of Song brocade as the "crown of brocade". It was presented in conjunction with the "Ruyuan" button collar of the Longquan Xi Li, stitch by stitch, thread by thread, not only showcasing the supreme weaving techniques of Wujiang silk, but also gently conveying the auspicious meanings and aesthetic philosophy contained in traditional Chinese culture, earning unanimous praise from the audience on the spot.
Also on display are the exquisite works of the Song brocade long scarf series by Shangjiukai, such as the "Brocade Weaving Jade Leaves" and "Pine Geese Coming to Jinshan" Song Brocade slanted backpacks and "Full Hall of Splendor". These works, with their exquisite pattern designs, delicate textures like skin and profound cultural connotations, have enabled visitors from all over the world to experience in an immersive way the vastness and eternal charm of Chinese silk culture. Each exhibit is a perfect crystallization of Shangjiukai's devout inheritance of the thousand-year-old Song brocade craftsmanship and contemporary innovation.
Wujiang, a land once renowned worldwide for its saying "ten thousand silk fabrics are produced every day, covering the world", is one of the "Four Silk Capitals" in China and has an extremely profound silk cultural heritage. After thousands of years of inheritance and development, the silk industry in Wujiang has been constantly exploring and advancing on the path of copyright protection and innovation, successfully establishing a full-chain characteristic working system covering copyright creation, application, protection, management and service.
As a leading enterprise among them, Shangjiukai has always regarded copyright protection as the lifeline of its brand and the driving force for innovation. We actively promote the creation and design of works, gather creative talents, and perfectly integrate traditional patterns with modern aesthetics and practical functions. From the debut of the "Silk for the Future" Suzhou silk art copyright achievements at the China Day of the 2023 Milan Design Week to its dazzling appearance at the WIPO headquarters this time, Shangjiukai has been continuously presenting high-quality silk art masterpieces with independent Copyrights to the world.
The outstanding achievements of copyright protection in Wujiang's silk industry have been highly recognized by authoritative institutions both at home and abroad. The project "Copyright Empowerment for High-Quality Development of Silk Textile Industry in Wujiang District, Suzhou City, Jiangsu Province" was successfully selected as one of the first 25 typical cases of building a strong intellectual property country announced by the Office of the Inter-ministerial Joint Conference on the Implementation of the Intellectual Property Strategy of The State Council, setting an industry benchmark. What is even more commendable is that Shangjiukai, along with Taihu Snow, Longquan Xili, Shanshui Silk, Ciyun Silk and Huajia Silk, was jointly awarded the title of "National Copyright Demonstration Unit". This honor is the best recognition of Shangjiukai's long-term commitment to original design, emphasis on copyright protection, and promotion of high-quality industrial development.
Standing on the international stage of the World Intellectual Property Organization, Shangjiukai not only showcases the beauty of silk but also demonstrates the confidence and strength of Chinese brands on the path of copyright protection and innovative development. We are well aware that behind every inch of exquisite Song brocade lies the accumulation of a thousand years of craftsmanship, the persistence of dedication, and the innovative vitality bestowed by copyright protection.
In the future, Shangjiukai will continue to uphold the philosophy of "inheritance, innovation and quality". Under the strong protection of copyright, it will constantly explore the cultural connotations of Song brocade, create more artistic masterpieces that integrate traditional aesthetics with modern life, make the thousand-year-old Song brocade shine with even more brilliant luster, and continuously convey the profound heritage and infinite charm of Eastern aesthetics to the world.
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