Recently, SHEIN, the world's leading online fashion and lifestyle retailer, and Transchem, a leading company in functional chemistry and new materials technology, officially signed a cooperation framework agreement in Guangzhou to establish the "SHEIN& Transchem Joint Laboratory". The joint laboratory is committed to building an international first-class textile printing and dyeing technology innovation center, bringing together top talents and advanced technologies in the industry to help the textile printing and dyeing industry continue to upgrade and develop towards digitalization and green.
This cooperation is an important measure for SHEIN and Chuanhua Chemical to work together based on the complementary advantages of textile fabric technology and product resources. SHEIN will rely on its platform resources to clarify the demand orientation of high-end fabrics and new technologies to increase the added value of textiles, and jointly explore cutting-edge new processes, new technologies and new methods with Transchem. At the same time, SHEIN will use its influence in the industry to help Transchem connect with regional textile printing and dyeing enterprises, strengthen industrial cooperation and exchanges, and effectively promote the wide application and promotion of the research and development results of Transchem in the regional market.
The joint laboratory is clearly positioned to become an international first-class textile printing and dyeing technology innovation center, bringing together top talents and advanced technologies in the industry to provide strong technical support for the development of textile printing and dyeing industry. The establishment of this cooperation model will not only promote the deep cooperation between the two sides in technology research and development, product innovation, market development and other aspects, but also accelerate the transformation and application of scientific and technological achievements, and enhance the overall competitiveness of the textile printing and dyeing industry.
All along, SHEIN has been creating innovative digital on-demand flexible supply chain, accurately matching industrial supply and market demand through digital technology to reduce industrial waste at the source, and rooted the concept of sustainable development in the daily operation of the whole process. In the whole link of sustainable fabric research and development, energy saving and environmental protection new processes and technologies, environmental protection packaging, green logistics, product recycling, etc., continue to promote the upstream and downstream changes of the industry, and help the digitalization and green upgrading of the industry.
For example, SHEIN's innovative digital cold transfer denim technology saves 70.5% more water than traditional denim production, and SHEIN's environmentally friendly denim production has increased by 90% in 2024, with a cumulative water saving of nearly 20,000 tons. SHEIN and Donghua University have jointly developed a more practical and economical industry breakthrough recycled polyester solution, which is expected to accelerate and expand the application of recycled polyester on the basis of ensuring the quality of recycled polyester, expanding the scope of recycled materials and reducing costs at the same time.
SHEIN continues to deepen and increase the digital supply chain, according to media reports, SHEIN has invested more than 10 billion yuan in the construction of an integrated smart supply chain base in China. The reporter learned that SHEIN's "Xiyin Bay Smart Industrial Park" located in Zhaoqing, Guangdong Province, has completed the project acceptance and delivery, and is expected to be officially put into use within the year to promote the development of a series of related industries such as fashion manufacturing, logistics and transportation, and service trade. In addition, the first phase of the Xiyin Bay Area supply chain project, which is located in Zengcheng, Guangzhou, has also started, and the annual export value of the third phase is expected to exceed 100 billion yuan after all the production, and the peak period of the introduction of industrial talents is expected to reach about 100,000 people.
The cooperation between SHEIN and Chuanhua Chemical will also further promote the improvement of the industry's comprehensive competitiveness and sustainable development. For SHEIN, the joint laboratory enables it to apply cutting-edge technology to product design and production faster, meet consumer demand for high-quality, high value-added textiles, continue to lead the industry trend, and promote the business to continue to green and sustainable direction. The cooperation will also bring new opportunities for Transchem to expand product lines, improve product quality and added value through the research and development results of the joint laboratory, meet more customer needs, make products and services closer to market demand and industry dynamics, and promote the development of business to high-end and intelligent direction.
In the future, the two sides will jointly promote the iterative upgrading of the textile and garment industry chain to the direction of digitalization and low-carbon, as well as the high-quality development of the entire textile printing and dyeing industry through the closed loop of "technology research and development - scene verification - commercial application" formed by the complementary resources.
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