Driven by the events, the public's enthusiasm for sports has been stimulated, and the heat of the sports consumption market has continued to rise. The production and sales of related sports equipment and outdoor equipment have seen a significant increase.
In a sports goods sales store in Chengdu, Sichuan Province, consumers come in an endless stream to purchase outdoor equipment.
Consumer: Come here to purchase a backpack and trekking poles for mountain climbing, and also choose a night light. Now that the time and difficulty of hiking have increased, I will purchase some more professional equipment here.
Zhu Zongjiang, deputy manager of a sports goods store in Chengdu, Sichuan Province: Currently, mountaineering and hiking equipment account for more than 40% of the sales of outdoor products, among which the sales of mountaineering backpacks and trekking poles have increased by more than 30%.
The surging market demand has also been transmitted to the production end. In a sports staff production workshop in Ningbo, Zhejiang Province, workers skillfully connect the staff rods with the handles and tighten the screws, and the sports staff are quickly assembled.
Lin Yueyun, the manager of a sports goods enterprise in Ningbo, Zhejiang Province: This year's production schedule has been extended to July. Compared with the same period last year, sales have increased by about 60%.
Equally busy is an outdoor down jacket manufacturing enterprise in Sanmen, Zhejiang Province. With the increasing number of consumers and their tendency towards specialization, the demand for personalized and customized down jackets is constantly rising.
Liu Linxiang, the sales manager of an outdoor products enterprise in Sanmen, Zhejiang Province: Orders of 100 or 200 pieces account for about 30%. For this kind of orders, we always respond quickly. Generally, they can be dispatched within one to two days, and at the latest, they can be shipped within three days.
Data shows that during this year's May Day holiday, the national sports consumption market was highly active. Public health and sports consumption is expected to drive 53.97 billion yuan in consumption expenditure. By 2025, the national sports equipment market size is projected to reach 602.1 billion yuan, representing a year-on-year growth of 14.2%.
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