On the memorable day of January 9, 2025, Youngor Group, the giant of the Chinese fashion industry, officially announced the completion of the acquisition of French luxury children's wear brand Bonpoint. The transaction was sold to EPI, a boutique group owned by the Descours family in France, and this landmark acquisition not only marks the official entry of the Young Group into the field of children's wear and luxury goods, but also highlights its ambitions in the global fashion landscape.
Bonpoint: 40 years of luxury children's wear legend
Bonpoint, a French brand founded in 1975, is the world's first luxury brand dedicated to children's wear. Founded by couple Marie-France and Bernard Cohen on the Left Bank of Paris, it started as a small shop offering bespoke children's clothing. As its reputation continued to grow, Bonpoint gradually expanded its product line to include baby clothing, children's wear, shoes, accessories and fragrances, becoming an internationally recognized brand that combines luxury and innocence. At present, Bonpoint has about 130 stores in 30 countries and annual revenue of about 150 million euros (about 1.15 billion yuan), of which the skin care fragrance line contributes about 20% to 30% of the revenue.
Youngor Group: 45 years of fashion journey, add a new chapter
Youngor Group, founded in 1979 and headquartered in Ningbo, Zhejiang Province, is a diversified and integrated international enterprise group with fashion industry as its core. After 45 years of development, Youngor Group has formed a fashion industry as the core, involving real estate, investment, international trade, tourism and other fields of industrial layout.
In the fashion industry, Youngor Group owns a number of private brands such as Youngor, MAYOR, HART MARX, HANP, and has continued to expand its brand matrix through several international brand acquisitions, such as the American fashion brand UNDEFEATED and the Norwegian outdoor brand Helly Hansen.
The acquisition of Bonpoint marks the first formal foray into the children's wear and luxury goods sector for the Young Group, and is another important milestone in its industrial layout.
200 million euros acquisition, open a new luxury children's dream journey
It is reported that the Youngor Group completed the acquisition of Bonpoint for about 200 million euros (about 1.53 billion yuan). This figure not only highlights the Young Group's recognition of the value of the Bonpoint brand, but also reflects its strong strength in the global fashion market.
In the future, Youngor Group will make full use of its advantages in supply chain management, marketing and brand operation to provide strong support for Bonpoint and jointly explore the infinite possibilities of the children's luxury market.
Young and Bonpoint share a new chapter in luxury
With Bonpoint officially becoming a member of the Youngor Group, a new luxury children's dream journey is about to begin. The Youngor Group will respect and preserve Bonpoint's unique brand DNA and cultural heritage, while injecting new vitality and innovation to write luxury fashion stories for children. In the future, we have reason to believe that under the leadership of Youngor Group, Bonpoint will continue to shine brightly in the global market and become a leader in the field of children's luxury goods.
This acquisition is not only a simple business transaction, but also a vision of the Young Group and the Bonpoint brand to jointly pursue excellence and explore the future. Let us look forward to a new chapter of luxury drawn by the Young Group and Bonpoint together.
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